In the beauty world and in the porn world, the word ‘facial’ means two very different things — which may explain some of the confusion over the make-up looks at Hood by Air’s latest fashion show, which was a collaboration with the X-rated site PornHub.
Models took to the runway with their hair and faces covered with clear and milky-colored goo, which many audience members noticed bore a striking resemblance to semen.
According to The Cut, the sight of these gloopy substance-covered models was accompanied by a soundtrack of ‘gurgling, gagging, and spitting noises’ — just in case anyone was still unclear of what they were looking at.
Ew: Models at the Hood by Air show on Sunday were covered in a strange sticky substance
That looks suspicious: Some had their hair slicked back with gel, while others just had globs of Vaseline all over
Gross: Audience members noted that the goo seemed to look a lot like semen
Fun times: Behind-the-scenes photos show models being slathered in goo
X-rated: The collection was made in collaboration with Pornhub
While some runway beauty trends quickly turn up on the faces of non-models, it seems unlikely that this one will catch on.
The hair stylists and make-up artists, though, played coy when explaining the look, describing it as ‘mischievous children who got into households accidents, like getting into Vaseline’.
Models also wore globs of Vaseline on their nails, and some were lucky enough to get a sleeker look, with their hair slicked back with product.
Though ‘messy kids’ may have been the ‘official’ message, the Pornhub collaboration tells a different story.
Pushing hte envelope: Modles walked down the runway to gurgling and spitting noises
Yeah, OK: Make-up artists and stylists said the theme was ‘mischievous children who got into households accidents, like getting into Vaseline’
Outside the box: Hood by Air is known for its more avant-garde looks
That’s unconventional: One model even texted while he walked down the runway
Designs from the Spring/Summer 2017 collection paid homage to the sex site, too, with shirts that said ‘wench’ and ‘hustler’, gratuitous nudity, and even a Pornhub-branded tank top and underwear.
The incredibly avant-garde show had an A-list audience to catch the models in all their gloopy glory, including Jaden Smith, Whoopi Goldberg, Juicy J, Rick Ross, Will.i.am, Jussie Smollett, and Naomi Campbell.
‘It was a trend happening in the company not wanting to collaborate with clothing companies but to collaborate with businesses that had liberal ideas and spirits,’ the brand’s designer, Shayne Oliver, told Vogue Runway. ‘Pornhub is way beyond that, everyone knows that. I feel like it’s a great way of selling ideas.’
Instagram worthy! Some of the clothes had the word ‘wench’ or the name of Hustler magazine
Star-studded: The show was attended by stars like Naomi Campbell and Whoopi Goldberg
The never-before-seen beauty look seems to have overshadowed the clothes
Pornhub’s Vice President said the show was an ‘audacious exposition of fashion, culture, and sex,’
Pornhub Vice President Corey Price was thrilled with the collaboration too.
‘Hood by Air epitomizes contrast, resulting in a style that encompasses and juxtaposes aggressive street wear, hip-hop, art, and high fashion. Shayne Oliver has seamlessly deconstructed the boundaries of fashion and created a brand that emanates edginess and defies convention,’ he said in a press release.
‘Working alongside Hood by Air and sponsoring Shayne’s fashion show at New York Fashion Week was an immense pleasure, especially as we continue our foray into the fashion industry. The show was an audacious exposition of fashion, culture, and sex, epitomizing what Pornhub represents today.’
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